Your freelance rates are fine—here’s how to justify them to clients


Binta, like many of the independent workers I coach, is a creative professional who hates talking money. While she started her career as a graphic artist at an agency, Binta now works for herself as a portrait painter. Like a lot of self-employed people, she went out on her own because she loves the work she does and wanted to escape the bureaucracy and distractions that came with working on a team.

But that meant having to handle awkward pricing conversations all on her own. And the first obstacle in Binta’s way was that she was thinking (as her prospective client was) about the sticker price, not value.