Munster says apple poised for augmented reality on the upcoming iphone 8

Gene Munster

There’s a whole lot of talk in Northern California about how “big” augmented reality and virtual reality is going to become.  So as Facebook, Google, Samsung, Sony, Snapchat and others invest big, what’s Apple’s next move?

It’s very clear Apple is devoting sizable resources into augmented reality applications, and building a robust team to figure out its product strategy. The question remains: when will actually see new Apple AR products, and one leading analyst thinks it could be sooner than you think.

“Apple’s focus in the near-term is on nailing augmented reality on the iPhone over the next five years,” Gene Munster, Managing Director of Loup Ventures, said during an interview about Apple’s AR, VR and other future strategies.