How augmented reality will augment your revenue
While major marketing tech events such as the International Consumer Electronics Show (CES) and South by Southwest (SXSW) generate a tremendous amount of hype regarding augmented reality, the general attitude by advertisers and marketers does not quite match this level of excitement. A recent study found that only 25% of marketers are interested in using AR, and only 7% currently use AR technology.
That’s all about to change.
Marketers and advertisers can no longer ignore the huge opportunities AR presents for brand growth, with Digi-Capital forecasting AR revenue to hit $120 billion by 2020. Although AR technology is often overshadowed by virtual reality (VR) thanks to recent mainstream Oculus and Samsung product launches, AR has seen rapid growth in brand adaptation over the last year.
Snapchat, Facebook and brands such as Sephora, Nintendo and Jeep are going beyond exploring the interface and are now actively investing in the opportunities AR presents, and rightfully so. Not only is AR an immersive experience – ensuring that users are solely focused on what’s in front of them – the technology also allows for an emotionally memorable user experience, which can be tailored to suit your brand’s voice.