Building a freelance brand with problem-solving psychology


When I started my freelance career three years ago, the biggest difficulties I encountered were branding myself, attracting clients, and pricing myself to prospects. Nothing in my education or prior work experience had prepared me for these subtle little landmines. It was only by reflecting on my seat-of-the-pants successes and failures that I began to understand what I was getting wrong (and occasionally getting right).

For the most part, I was acting as if clients were machines that existed outside of the realm of regular people. I thought somehow I could just win them over by using enough buzz lingo and dropping the right self-aggrandizing statements. But all that while, I didn’t even try to understand how they made their decisions or how I was really helping them.