Apple won't be first to augmented reality, but can it be the best?


Apple is very rarely a first mover, and CEO Tim Cook often points out that the company's goal is never to be the first at something -- it just wants to be the best. The iPod wasn't the first music player, the iPhone wasn't the first smartphone, and the iPad wasn't the first tablet. There are more examples.

With Facebook making a big official push into augmented reality (AR) yesterday, complementing its virtual reality (VR) efforts, will the same scenario play out once again for the Mac maker?